Download Now Private Label Strategy: How to Meet the Store Brand Challenge

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides....

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Store brand - Wikipedia, the free encyclopedia
Store brands are a line of products strategically branded by a retailer within a single brand identity. They bear a similarity to the concept of house brands, private ...

Brand Management - Premium Store Brands: The Hottest Trend ...
A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent ...

Wal-Mart - Newsroom
Information Center. Find the latest news, information and downloads from Walmart. Or, reach out directly; you’ll find the details you need to answer your questions.

Branding | Brand Building | Private Label
05.19.14 SGB Weekly by: Charlie Lunan and William F. Kendy. Quick. Name the five top selling athletic/outdoor apparel brands in the United States in 2013.

Booz Allen Hamilton - Strategy and Technology Consulting Firm
Booz Allen Hamilton is a leading provider of management and technology consulting services to the US government in defense, intelligence, and civil markets, and to ...

Today's Stock Market News and Analysis -
Get the latest news and analysis in the stock market today, including national and world stock market news, business news, financial news and more.

2014 Consumer Products Outlook | Deloitte US | Industry ...
2013 American Pantry Study, Deloitte, 2013. Unless otherwise designated, all consumer survey data results listed are from this research report.

How Brands Were Born: A Brief History of Modern Marketing ...
BUILDING AN 'ARTICULATE BRAND' As my friend Simon Clift, former Chief Marketing Officer of Unilever likes to say, a brand is the contract between a company and consumers.

ConAgra's private-brand unit sale could cost 60 local jobs ...
About 60 ConAgra Foods employees in Omaha work in the firm’s private-brand division that has been put up for sale. The division most likely will attract an out-of ...

'Everything is on the table': Under pressure, CEO says ...
ConAgra Foods will sell its struggling store brand business to devote resources to its consumer and commercial foods divisions, Chief Executive Sean Connolly said ...

Download link for Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-benedict E. m. Steenkamp :